This Is Wrexham Announces Upcoming Launch of Key Fund to Boost Tourism and Hospitality!

This Is Wrexham C.I.C. is excited to announce the imminent launch of the "This Is Wrexham - Shared Prosperity Key Fund," a significant grant opportunity designed to support the growth and enhancement of tourism and hospitality businesses across Wrexham County Borough.

Pic; Wrexham City Centre, March 2025 (c) This is Wrexham

Funded by the UK Government through the UK Shared Prosperity Fund, this initiative aims to drive footfall, increase visitor spend, and further establish Wrexham as a premier visitor destination.

The Key Fund will open for applications from June 9th, 2025, and will close on June 22nd, 2025.

Businesses are strongly encouraged to prepare now to ensure they are ready to apply as soon as the fund opens.

"Wrexham's tourism and hospitality sector has seen incredible growth and success recently, and the Shared Prosperity Key Fund is a testament to our commitment to sustaining and accelerating that momentum," said Sam Regan, Owner of The Lemon Tree & Co Director of This is Wrexham CI.C.

"This grant offers a fantastic opportunity for our local businesses to innovate, expand, and elevate the visitor experience, directly contributing to a more vibrant and sustainable local economy."

Pic; This is Wrexham Gold Tourism Ambassadors - 2024 at Xplore!

The fund will provide grants of between £2,000 and £15,000, covering up to 75% of eligible project costs. The total value of the fund is £200,000. It is specifically targeted at qualifying "This Is Wrexham" member businesses that are currently operating within Wrexham County Borough.

Key objectives for projects seeking funding include:

• Driving footfall and increasing visitor numbers.

• Extending dwell time for visitors within Wrexham.

• Increasing overall visitor spend in the local economy.

• Encouraging further investment in Wrexham County.

Eligible projects will primarily focus on marketing and events activities that align with This Is Wrexham's mission to enhance the visitor experience. This includes initiatives such as brand development, digital marketing campaigns, production of promotional materials, event planning, and logistical support for local events. All funded projects must achieve their outputs by March 15th, 2026.

Businesses interested in applying are urged to begin their preparations immediately. This includes ensuring they are a qualifying "This Is Wrexham" member, reviewing the full eligibility criteria, and identifying potential marketing or event projects that meet the fund's objectives. Applicants will need to demonstrate the means to fully finance project costs initially, as the grant operates on a reimbursement basis, however some funds can be made available to assist with initial cash flow..

Further information regarding detailed eligibility criteria, application guidelines, and how to prepare can be found on the This IS Wrexham website at www.thisiswrexham.co.uk/spf-key-fund.

This Is Wrexham C.I.C. is committed to working collaboratively with local businesses and community groups to maximise the impact of this fund. By investing in our tourism and hospitality infrastructure, we can continue to highlight Wrexham as a great place to visit, ensuring its recent tourism success continues long into the future.

Don't miss this opportunity to secure funding for your next great project!